Marketing Insights Blog
Marketing place with purpose: Strategy, storytelling and the power of partnership
Explore how marketing shapes places through purpose, storytelling and partnership to create destinations people connect with, invest in and belong to.
How to name your product: A strategic approach for maximum impact
Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.
How to create a new website: A guide from start to finish
Launching a new website is often imagined as a straightforward task, but many business owners and marketers find it takes longer - and is more complex - than they initially thought. Find out all the stages involved in successfully creating a new website.
Why a brand story matters
Having a strong brand narrative is critical for your business as it enables you to effectively communicate who you are, what you stand for, and why you exist.
What is a marketing audit and why do one?
Discover the power of a marketing audit and unlock the potential for growth for your business. A marketing audit is a comprehensive evaluation of your marketing efforts, allowing you to gauge their effectiveness and identify areas for improvement. Whether you're a small business or a larger organisation, conducting a marketing audit can provide invaluable insights and benefits.
A brand is more than just a logo
A logo is just one element of a brand. It is the visual representation of a brand, but it is not the only thing that makes up a brand. A brand is a collection of associations, experiences, and emotions that people have about a product, service, or organisation. It is the sum total of how people perceive a brand, and it is what distinguishes one brand from another.