Marketing Insights Blog
Marketing place with purpose: Strategy, storytelling and the power of partnership
Explore how marketing shapes places through purpose, storytelling and partnership to create destinations people connect with, invest in and belong to.
How to name your product: A strategic approach for maximum impact
Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.

