Freelance Marketing Consultant

Marketing Consultant Services

As a freelance marketing consultant, I specialise in taking the reins on marketing activity that demands time or expertise that may be lacking in your in-house team. If you're seeking a dedicated professional to lead a business-critical initiative or bring added value to your projects, I can support you. 

Based in Manchester, I provide my marketing services both in person and remotely and have worked with businesses nationally and across the North West, Yorkshire and the South West. 

Work with me
Working with Emma
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Strategic Marketing Planning

A marketing strategy is essential because it helps businesses to achieve their aims and objectives by identifying and targeting their ideal customers, as well as differentiating themselves from competitors in the marketplace. A marketing strategy will also help to increase sales, build brand awareness, and improve customer retention.

Working with me on your strategy typically includes:

  • Marketing audit

  • Competitor review

  • Target audience research

  • Objective setting

  • Brand & market positioning

  • Key messaging & content pillars

  • Channel strategy

  • Campaign planning

  • Marketing plan & tactical implementation

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On and offline marketing strategy
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Integrated On & Offline Marketing

I work across both online and offline marketing channels because a well-rounded marketing approach is essential for businesses to thrive in today's ever-evolving digital landscape. By embracing both on and offline channels, I can ensure that my clients have a comprehensive and integrated marketing strategy that maximises their reach and impact.

Working with me on your online and offline marketing typically includes:

  • Website development & management

  • SEO, AEO and LLM optimisation

  • Campaigns, advertising & performance marketing

  • Copywriting

  • Content strategy

  • Social media strategy

  • Marketing brochures and collateral

  • Email marketing

  • Digital marketing

  • Using AI as a marketing tool

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Marketing Projects
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Marketing Project Management

My ultimate goal is to help your business reach your target audience wherever they may be. By working with me, you can expect a professional, supportive, and knowledgeable approach that emphasises truly understanding your business from the inside out. I prioritise establishing a long-term relationship with you and your team, which enables me to deliver a personalised service that goes beyond just offering marketing services.

Working with me on a marketing project can include:

  • New website

  • CRM implementation

  • Launching a podcast

  • Social value report

  • Launching a brand or new service/product

  • Research projects

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Why work with a marketing consultant?

  • You’re tired of working with short term contractors or temporary staff and constantly having to invest time in educating them/training them up on your business. 

  • You’re ready to work with a marketing consultant who is prepared to develop a long term relationship with the business. To understand it in the same way as if they worked in-house.

  • You’ve got a long list of aspirational projects that need completing that you know will improve marketing performance but there’s never enough time or resource to get them underway. 

  • You’re ready to bring in an external consultant who can provide independent advice and be a dedicated resource that you can ring fence to get it done.

  • You know your marketing could be performing better but don’t know where to start to make the necessary improvements.

WORK WITH ME

How we work together

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Discovery

Initial questionnaire or call to get up to speed on your business and objectives.

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Insight & Audit

A more in-depth look into your business. What is the current situation? What are the opportunities and challenges?

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Strategy

Working as part of your team to develop a strategy to meet your objectives.

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Delivery

I can support the delivery of your marketing activity playing either a hands-on role or just providing strategic oversight.

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Ongoing support

Supporting the review and refinement of the activity to ensure you stay on track.

  • “Emma has been great to work with. I’ve been to her with such a broad range of requests and she’s taken to the challenge of tackling each and every one of them. She thinks strategically and has been proactive, advising us where she thinks we need it. Her ability to work independently and engage directly with our team has been a real asset.”

    Steve Reddington, Commercial Director, Dale Power Solutions

  • “Emma took the hassle away from our team, managing the whole process from selecting a web developer to the build and testing. We were kept engaged throughout and she knew when to get us involved. She was really flexible with her time when we had to adapt to meet the demands on the project and her weekly visits to the office proved invaluable in working together to deliver the new website and portal. If the opportunity arises, I’d love to work with Emma again.”

    Sally Bloor, Head of Marketing, Sciontec

  • “Emma really quickly became part of the team and has brought a different perspective. She has developed some great, new ideas and it’s been a pleasure working with her to implement these in the business. It’s been really valuable having a fresh viewpoint. Her sector experience gave her a head start in getting to know our business and she quickly took the lead in driving projects forward.”

    Amanda Taylor, Sales Director, AHR

  • “Emma embedded herself with the team, was great fun to work with and got the best out of everyone. Her collaborative approach was perfect for both internal and external stakeholders as well as agencies. She’s not afraid to make the right challenges and provide a different viewpoint. We got some great results.”

    Nicola McGee, Marketing Director, Bruntwood

FAQ’s

  • A freelance marketing consultant provides strategic direction and hands-on support for marketing activity. This can include clarifying positioning, developing marketing strategies, planning campaigns, refining messaging and delivering specific projects when internal capacity is limited.

  • Businesses typically hire a marketing consultant when they need senior expertise but don’t require a full-time marketing director, or when strategic projects are delayed due to limited time, resource or specialist knowledge.

  • A marketing consultant works directly with your leadership or marketing team to shape strategy and solve specific challenges. Unlike an agency, which often focuses on execution, a consultant provides strategic clarity and can work alongside existing internal or external partners.

  • Every clients’ needs are different and I tailor my services to meet your requirements. We can start with an initial chat so I can find out what you need and what your challenges are. I can provide options such as project fees, daily rates and payment plans.

  • I believe the best marketing plans are a blend of online and offline marketing activities that are tailored to suit the needs of your business. Employing a digital marketing specialist would narrow your touchpoints and limit what you can achieve. My experience covers all aspects of digital marketing as well as offline activities.

  • The vast majority of my services, I deliver myself. However, there are some areas such as graphic design, website development and technical SEO where specialist skills are required. If you don’t have your own relationships with suppliers, I can bring the right experts in and will manage the delivery of their work. I would remain your main contact.

  • Yes. I often work alongside in-house teams to provide additional strategic thinking, project leadership or specialist expertise.

  • I specialise in B2B marketing and working with established businesses. I have a wealth of experience in working with SME and large corporate clients across a number of business sectors. If you’re a consumer-facing business, I can recommend some other amazing freelancers who can support you.

  • Yes. While based in Manchester, I work with clients across the UK.

  • Yes. I develop clear, practical marketing strategies and can also lead or deliver defined projects and activity.