Marketing Insights Blog
Marketing strategy versus marketing plan: What’s the difference?
Two terms that often get thrown around interchangeably: marketing strategy and marketing plan. But what exactly differentiates them? Understanding their key differences is crucial for ensuring your marketing efforts hit the mark, reach your target audience and achieve your business goals.
Launching a podcast: Taking your brand to the airwaves
Podcasts are experiencing a tremendous surge in popularity, offering a wonderful platform for sharing your knowledge, entertaining listeners, and building a community. This guide will walk you through every step, from brainstorming your theme to confidently hitting that launch button.
Why a brand story matters
Having a strong brand narrative is critical for your business as it enables you to effectively communicate who you are, what you stand for, and why you exist.
Sustainability credentials to boost your property marketing
Demand for sustainable commercial property is on the rise and organisations are willing to pay more for it. How do you develop and demonstrate the sustainability credentials of your asset and make it more marketable?
What is a marketing audit and why do one?
Discover the power of a marketing audit and unlock the potential for growth for your business. A marketing audit is a comprehensive evaluation of your marketing efforts, allowing you to gauge their effectiveness and identify areas for improvement. Whether you're a small business or a larger organisation, conducting a marketing audit can provide invaluable insights and benefits.
What is sustainable marketing?
Sustainable marketing is all about creating a better world for everyone, not just your customers. It's about reducing your company's impact on the environment so that you can leave a positive legacy and help protect our planet for future generations. Ultimately it places purpose over profit.
What can marketing teams do to be more sustainable?
Marketing teams have a big role to play in promoting sustainability. They can use their skills and creativity to communicate the importance of sustainability to businesses and consumers, and they can also help businesses to adopt more sustainable practices.
Improve results with personalised marketing and marketing automation
Personalised marketing and automated lead nurture are two important strategies that can help businesses connect with their customers and prospects in a more meaningful way. It’s widely used by big brands in consumer marketing and is an underutilised resource in a B2B context.
Key trends affecting commercial property marketing
The commercial property industry is constantly evolving, and marketing trends are no exception. In order to stay ahead of the curve, it's important to be aware of the latest trends and how they can be applied to your business.
Here are a few key trends that are influencing property marketing in 2023.
A brand is more than just a logo
A logo is just one element of a brand. It is the visual representation of a brand, but it is not the only thing that makes up a brand. A brand is a collection of associations, experiences, and emotions that people have about a product, service, or organisation. It is the sum total of how people perceive a brand, and it is what distinguishes one brand from another.