Marketing Insights Blog
B2B marketing trends for 2026: From volume to value-led marketing
B2B marketing in 2026 rewards focus over volume. This article explores how clarity, credibility, brand and AI strategy now shape visibility and performance.
Sustainability as a marketing advantage
How sustainability influences B2B buying decisions and what marketers need to get right. Practical guidance on evidence, credibility and avoiding greenwash.
What does a marketing consultant do?
Discover what a marketing consultant does, how they add value, and whether your business could benefit from clearer strategy, sharper messaging and better results.
Marketing place with purpose: Strategy, storytelling and the power of partnership
Explore how marketing shapes places through purpose, storytelling and partnership to create destinations people connect with, invest in and belong to.
How to choose the right freelance marketing consultant for your business
Find out how to choose the right freelance marketing consultant with tips on pricing, experience, working style, and building the right fit for your business.
Telling the story of social value: Why it belongs in every marketing strategy
Discover why social value belongs in every marketing strategy and how businesses can use storytelling, purpose-led messaging and ESG reporting to turn impact into brand trust.
How to name your product: A strategic approach for maximum impact
Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.
How to create a new website: A guide from start to finish
Launching a new website is often imagined as a straightforward task, but many business owners and marketers find it takes longer - and is more complex - than they initially thought. Find out all the stages involved in successfully creating a new website.
Why a brand story matters
Having a strong brand narrative is critical for your business as it enables you to effectively communicate who you are, what you stand for, and why you exist.
A brand is more than just a logo
A logo is just one element of a brand. It is the visual representation of a brand, but it is not the only thing that makes up a brand. A brand is a collection of associations, experiences, and emotions that people have about a product, service, or organisation. It is the sum total of how people perceive a brand, and it is what distinguishes one brand from another.