Marketing Insights Blog
Does your marketing consultant need to be local? In-person, virtual, or a mix of both
A practical look at whether your marketing consultant needs to be local, exploring in-person, virtual and hybrid ways of working.
Sustainability as a marketing advantage
How sustainability influences B2B buying decisions and what marketers need to get right. Practical guidance on evidence, credibility and avoiding greenwash.
What does a marketing consultant do?
Discover what a marketing consultant does, how they add value, and whether your business could benefit from clearer strategy, sharper messaging and better results.
Marketing place with purpose: Strategy, storytelling and the power of partnership
Explore how marketing shapes places through purpose, storytelling and partnership to create destinations people connect with, invest in and belong to.
How to choose the right freelance marketing consultant for your business
Find out how to choose the right freelance marketing consultant with tips on pricing, experience, working style, and building the right fit for your business.
Telling the story of social value: Why it belongs in every marketing strategy
Discover why social value belongs in every marketing strategy and how businesses can use storytelling, purpose-led messaging and ESG reporting to turn impact into brand trust.
How to name your product: A strategic approach for maximum impact
Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.
11 marketing trends to watch in 2025
As we enter 2025, here are the top marketing trends to watch and adapt to for sustained success.
Why a brand story matters
Having a strong brand narrative is critical for your business as it enables you to effectively communicate who you are, what you stand for, and why you exist.
What is a marketing audit and why do one?
Discover the power of a marketing audit and unlock the potential for growth for your business. A marketing audit is a comprehensive evaluation of your marketing efforts, allowing you to gauge their effectiveness and identify areas for improvement. Whether you're a small business or a larger organisation, conducting a marketing audit can provide invaluable insights and benefits.