Marketing Insights Blog
What Generative Search means for your content strategy
How to optimise your content for AI search tools like ChatGPT and Google SGE using Generative Engine Optimisation to stay visible and drive traffic.
How to name your product: A strategic approach for maximum impact
Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.
The value of a marketing project manager: When and why you need one
Managing multiple marketing initiatives at once can be overwhelming. Whether launching a new product, executing a brand refresh, or delivering a complex digital strategy, keeping everything on track can be a challenge. This is where hiring a freelance marketing project manager on a temporary basis can be invaluable.
11 marketing trends to watch in 2025
As we enter 2025, here are the top marketing trends to watch and adapt to for sustained success.
How to create a new website: A guide from start to finish
Launching a new website is often imagined as a straightforward task, but many business owners and marketers find it takes longer - and is more complex - than they initially thought. Find out all the stages involved in successfully creating a new website.
Becoming a B Corp: What it means for marketing your business
What does becoming B Corp mean for your marketing strategy? It can elevate your brand in ways that resonate deeply with today’s socially-conscious consumer.
Is it ok to use AI to write blog content?
Is it okay to use AI to help create blog content, and will search engines, particularly Google, penalise you for it? Find out in this blog.
How to optimise your blog content for SEO
Blog content done well can help search engines understand your website and business better so they sign-post people in your direction. Find out how best to optimise your content for SEO.
How to write a brief that gets the best out of your marketing agency
A well-crafted brief is key to the success of a marketing project, campaign or delivery of great creative. A brief provides a clear for your agency, making sure that everyone understands your goals, target audience and intended outcomes. Here’s a guide to what you should include in your brief.
Demystifying marketing jargon: Your guide to industry terminology
Every industry has it’s own language, acronyms and buzz words, marketing is no exception. This is your guide to deciphering marketing jargon.